The trailer for Steven Spielberg鈥檚 has thrown the possibilities of virtual reality technologies into the limelight. But like the eerie conjectures of The Matrix before it, the narrative also serves as a reminder of how virtual reality is becoming increasingly indistinguishable from the real, with virtual reality and augmented reality technologies being more sophisticated and popular than ever before. How concerned should we be?
鈥淚 am worried about addiction and I do believe there is the possibility that we could forget our social conventions,鈥 states Professor Erik Champion from 911爆料网鈥檚 School of Media, Culture and Creative Arts.
鈥淔or example, ten years ago at a video game conference, I put up my hand and asked: 鈥楽hould we ever worry if games become too engaging?鈥 Nobody wanted to answer me because they were all game developers.鈥
Champion, a researcher who has spent the past two decades working in the varied areas of architecture, gaming and virtual reality, believes the way forward is to provide virtual reality experiences that promote interaction and education over social withdrawal.
As the United Nations Educational, Scientific and Cultural Organisation Professional Chair in Cultural Heritage & Visualisation, he is developing a repository of virtual reality models of heritage sites in Australia and overseas and importing these models into a virtual reality game that a museum, gallery or library can use as an interactive educational experience.
鈥淢y personal interest is to apply the constraints of virtual reality to help people understand how other cultures think or act differently to their own,鈥 says Champion, who is supervising PhD students in areas such as heritage trails, virtual recreations of contested political spaces and panoramic documentaries of live action role-playing.
鈥淲e would like to have something similar to, say, the 3D online models and editor provided by the or repositories like . Not only have they digitised most of their models 鈥 you can download and edit many of them. We also intend to organise workshops to 鈥榯each the teachers鈥 how to use them.
鈥淚 want to encourage people to meet and talk because for me putting people alone into these little head-mounted displays isn鈥檛 fully leveraging the potential of this technology.鈥

Students taking part in a virtual heritage simulation at the (Hub for Immersive Visualisation and eResearch).
Meanwhile, Dr Artur Lugmayr believes any reluctance to embrace new technology is simply human nature.
鈥淲hen the first films were shown and a train rushed towards the camera, everyone ran out of the cinema,鈥 he explains, referring to the urban legend surrounding the 1885 French film, Arrival of a Train at La Ciotat, before adding rhetorically, 鈥淚 think in the future, there will be a lot of discussion about ethics, but for now the question is: 鈥楥an we stop it or not?鈥欌
Lugmayr even implies that the potential advantages of virtual reality technologies far exceed the disadvantages. Paraphrasing from American philosopher Marshall McLuhan鈥檚 1964 pioneering book on media, Understanding Media: The Extensions of Man, Lugmayr strongly believes in the saying that 鈥榚ach new technology is an extension of your body鈥.
鈥淚f I have a lamp, I can read in the night. If I have a bicycle, I can get around faster. And if I have a virtual environment, I will have even more capabilities,鈥 he reasons.
鈥淒epersonalisation may even be an advantage for people who are physically disabled because they can navigate through a virtual environment without limitation. But maybe I have too much of a technology-driven viewpoint. I think it鈥檚 just a natural trend.鈥
Lugmayr believes that sometimes it鈥檚 essential to have simulations within a virtually created world. As a tutor, he has encouraged students to develop across business, health, humanities and science, while he has researched how these technologies could be used to help interpret (large data sets relating to human behaviour).
鈥淢any think that big data is simply about processing huge amounts of data. But we only need 鈥榮potlight data鈥 to help us solve our problems and the appropriate visualisation to help us understand the knowledge and information contained within the data,鈥 he explains.
Professor Artur Lugmayr has recently developed a web-based user experience analysis platform to capture and interpret biofeedback data to gain insights about a person鈥檚 emotional state.
Looking to the future of the virtual
It鈥檚 been a long time coming, but the affordability of the technology has finally allowed AR and VR to make the leap from tech curiosity to mainstream consumer product. Sony has now sold more than worldwide, while last year鈥檚 smash-hit augmented reality game, Pok茅mon GO, has had more than .
There鈥檚 also no longer a technological or financial barrier to prospective developers getting in on the action. Apple鈥檚 recently announced will give developers the opportunity to create augmented reality experiences on their iPhone and iPad for free, and Microsoft鈥檚 has further opened the playing field.
As the popularity and sophistication of this type of technology increases, so too will the debate over its societal impact, but instead of worrying about hypothetical dystopian futures, we could iron out ethical guidelines for using these technologies and focus on the possibilities 鈥 using them as sources of knowledge, tools for research or platforms to connect people.
What do you think? If you share some of the excitement (or concerns) about virtual reality and augmented reality technologies, leave a comment below!