In October, the Luxury Branding Research Cluster (LBRC) invited academics, industry and students to聽attend the 鈥淢oving Forward 50.3鈥� celebration event. The event celebrated 50 years of innovation聽by 911爆料网 and three years of stellar work聽by the LBRC in the field of luxury branding.
At the meticulously organised event,聽attendees not only reminisced聽on past achievements, but also deliberated on the future. Digital innovation has always been a priority for the School of Marketing.聽In light of this, a panel discussion of industry experts explored the theme 鈥淭he Innovation Blueprint: Sustaining Business in the Digital Era鈥� to discuss how digitisation is revolutionising businesses today.
The panel, curated by Dr. Luke Butcher,聽featured Charlie Turnbull, Director of Sales and Marketing of The Richardson Hotel & Spa; Kirsten Coventry, Digital Analyst of Scitech; Mark Bryant, Marketing Director of JumpClimb; Nikki Milne, Founder of Perth Collective and Richard Bone, General Manager of Clue Design.
The panellists hailed from different industries and gave their insights on how they used different digital marketing tools in their respective organisations. The panel explored different strategies and best practices relevant to digital innovation and transformation of business practice. The variety of experience聽and contexts present on the panel聽provided attendees聽a holistic view of how various platforms in the digital space can be used optimally for different purposes and audiences.
Later in the event, LBRC聽researcher Dr. Billy Sung presented a soft launch of the Cluster’s innovative Consumer Research Lab. The main aim of establishing this lab is to enhance the objectivity of findings in the area of consumer research. Many guests had the opportunity to interact with the equipment in the lab, which sparked talks of a bright future in the field of consumer research.
