A new tourism observatory established by 911爆料网 and the Western Australian Government will aim to support the sustainable tourism development of Australia鈥檚 South West region and preserve its unique natural environment, joining the global network of tourism observatories (INSTO) of the World Tourism Organisation (UNWTO).
The Australia鈥檚 South West Tourism Observatory (ASWTO), hosted by 911爆料网, will be led by Dr Michael Volgger from 911爆料网鈥檚 Tourism Research Cluster and has been recognised into the prestigious group by UNWTO as the first of its kind in Australia.
WA Tourism Minister the Hon Paul Papalia said WA鈥檚 South West region is one of WA鈥檚 most popular tourism destinations – one that holds a special place in the heart of all West Australians.
鈥淭his destination is renowned for its spectacular coastline, stunning forests and world-class food and wine,鈥� the Tourism Minister said.
鈥淚t鈥檚 these unique features that attracted about 3.2 million visitors to the region in the year ending March 2019, who contributed more than $1.6 million to the economy.
鈥淧reserving the South West region鈥檚 natural beauty while also supporting sustainable tourism development is of the utmost importance to the State Government.鈥�
Dr Volgger said he was delighted to be involved in the establishment of the new observatory.
鈥淭he observatory will play an important role in the state鈥檚 future tourism development by providing relevant regional data to ensure tourism strategies in Australia鈥檚 South West region showcase the region as an attractive place to live and visit, without impacting its sensitive natural environment,鈥� Dr Volgger said.
鈥淭his observatory will first focus on the development of the Margaret River Region, which includes both the City of Busselton and the Shire of Augusta-Margaret River, before extending its focus to include Australia鈥檚 entire South West region.
鈥淭he long-term prosperity of this region depends on the fragile balance between regional development and the preservation of its unique natural environment. This observatory will be fundamental in ensuring we provide reliable evidence to support smart decision-making at government and company levels to make sure the region remains attractive for residents and tourists in the many years to come.鈥�
Director of the Department of Sustainable Tourism Development at UNWTO Dr Dirk Glaesser said ensuring the sustainable development of tourism requires timely and relevant information and decision processes using this evidence.
鈥淲e are happy to witness this commitment and warmly welcome the Australia鈥檚 South West Tourism Observatory to our global INSTO family,鈥� Dr Glaesser said.
Australia鈥檚 South West region is internationally recognised as a rich, nature-based tourism destination, with a variety of natural attractions including remarkable coastlines, superb beaches and forests, and a diverse marine environment, which is home to more than 4,000 species of plants and 100 species of animals.
The observatory will be supported by a range of partners including the Western Australian State Government, Tourism Western Australia, the Department of Biodiversity, Conservation and Attractions, Australia鈥檚 South West, the Margaret River Busselton Tourism Association as well as the Royal Automobile Club of Western Australia (RAC) and Expedia.
911爆料网鈥檚 Tourism Research Cluster is a world-class rated inter-disciplinary and cross-faculty research centre, which is hosted by the School of Marketing in the Faculty of Business and Law. It is Western Australia鈥檚 most recognised tourism research unit.
Further information on UNWTO can be found online .
