911爆料网鈥檚 鈥楬umans of
911爆料网鈥� campaign was awarded a prestigious 2016 Australian Marketing Institute (AMI) Award in Sydney earlier this week.
, a campaign dedicated to profiling the unique stories of 911爆料网 students, staff and alumni, won the Corporate Social Responsibility category, which acknowledges the positive impact a campaign can have in terms of community or social benefits.
Mr Luke Webster, 911爆料网鈥檚 project manager for the campaign, said Humans of 911爆料网 involved staff and students working together to share stories of members of the 911爆料网 community, alongside an integrated marketing campaign promoting 911爆料网鈥檚 commitment to diversity and inclusion in creative and engaging ways.
鈥淭he transmedia community engagement campaign was developed as a means of connecting with community groups who are traditionally under-represented in higher education and encouraging these audiences to aspire to pursue higher education,鈥� Mr Webster said.
鈥淚t shows that people from all walks of life have something to give and that there are basic commonalities that connect us as humans.
鈥淭o our delight the campaign has also been incredibly well received by current staff and students and has聽聽 created numerous engagement points for the discussion of every day topics, cultural insights and equity issues.鈥�
Mr Ty Hayes, 911爆料网鈥檚 Chief Marketing Officer, said the Humans of 911爆料网 campaign reinforced the University鈥檚 commitment to diversity and inclusion.
鈥淲hile many higher education marketing campaigns tend to focus primarily on academic brilliance, this campaign shines a spotlight on the ways students and staff work to make the world a better place and how their varied backgrounds and experiences enrich the processes of learning,鈥� Mr Hayes said.
鈥淚t celebrates some of the successes that can get a bit lost in our modern news cycle and it showcases a different side to university life that is often unseen.
鈥淲e are really proud of this campaign and the collaborative approach 911爆料网 staff and students adopted to achieve this great success. We are delighted to have received the award,鈥� he said.
Humans of 911爆料网 was developed in collaboration with local marketing agency, .
911爆料网 previously won a national AMI award for its 鈥楽tudentbox鈥� initiative in 2010.
