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Fake news: how do we deal with it?

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Thanks to US President Donald Trump and the 2016 US presidential election, the term 鈥榝ake news鈥 has been launched into the stratosphere. The term has become a weapon for those seeking to avoid public scrutiny. It is used to undermine the media鈥檚 credibility and to escape the media鈥檚 blowtorch. What can be done about it?

What is fake news?

One of the big drawbacks with the term 鈥榝ake news鈥 is the absence of a universally agreed definition of the term. Some define it as news that is knowingly falsified for political purposes. Others use it to describe everything that they disagree with. Satire or innocently distributed information is excluded. The term has become overused and, some would say, it is quite meaningless. The managing editor of The New York Times went so far as to say that much of the concern about 鈥榝ake news鈥 is fake.

聽鈥極ne of the greatest of all terms I鈥檝e come up with鈥

US President Donald Trump giving a speech.

US President Donald Trump (photo credit: Michael Vadon, Wikipedia).

Trump may have taken credit for coining the term 鈥榝ake news鈥. He is certainly the catalyst for its heightened use. The existence of the term, however, can be traced to a much earlier period in history. Merriam-Webster has found three examples of the term used in late 19th century newspapers, and by that count the term is at least 125 years old. And, we know that propaganda, lies and misinformation are not new.

Why does Trump constantly refer to certain US media outlets as 鈥榝ake news鈥?

from 911爆料网鈥檚 聽says Trump exploits the term 鈥榝ake news鈥 as a political device to delegitimise media outlets and journalists who disagree with him.

Trump鈥檚 claims about fake news started during the 2016 presidential election campaign and continued in 2017. His first attack on the media began on his first full day in office when he unleashed his fury at the news media for deliberately understating the size of his inauguration crowd.

Trump claimed the crowd 鈥渓ooked like a million, million-and-a-half鈥 but one television network put the crowd at 250,000 people. Then White House Press Secretary Sean Spicer claimed that Trump had 鈥渢he largest audience to witness an inauguration, period鈥. This claim was, however, roundly challenged by the Pulitzer-prize winning Politifact, which considered various data and rated Spicer鈥檚 claims as 鈥楶ants On Fire鈥.

Fernandez says: 鈥淭he media has an obligation to verify claims that people make and those who scrutinise such claims can be a nuisance to someone like Trump who would rather that people believe his version of things.鈥

鈥淭rump uses the term 鈥榝ake news鈥 to kill off uncomfortable debate. And to some extent it appears to be working! Just look at his Twitter account and the number of retweets and likes that he attracts.鈥

However, Fernandez points out that the attempts to attack the media as being 鈥榝ake news鈥 has energised the media to review its own performance as a scrutineer of power and it has also forced the tech giants such as Google and Facebook to review their own roles in the distribution of information.

This Google Trends graph shows the relative increase of 鈥榝ake news鈥 being searched in Google. The first spike occurs during the week beginning 13 November 2016 (a week after the US election results), while it was at its peak during the week beginning 8 January 2017 (where President-elect Trump told a CNN reporter he was 鈥榝ake news鈥).

Top fake news stories of 2017 and 2016

  • 鈥淟as Vegas Shooter Reportedly a Democrat Who Liked Rachel Maddow, MoveOn.org and Associated with Anti-Trump Army鈥
  • 鈥淲ikiLeaks CONFIRMS Hillary Sold Weapons to ISIS鈥 Then Drops Another BOMBSHELL!鈥
  • 鈥淏REAKING: Buckingham Palace announces the death of Queen Elizabeth II at the age of 90. Circumstances are unknown. More to follow.鈥

What鈥檚 the problem?

Fernandez says leaving the 鈥榝ake news鈥 phenomenon unchallenged can have serious repercussions.

鈥淭here is a danger that if people stop trusting the news, they will stop trusting institutions and each other and will stop participating in important public debates or participate in an ill-informed way.鈥

With a career in journalism practice and tertiary teaching spanning four decades, including a 14-year stint as chief editor of Malaysia鈥檚 The Daily Express, Fernandez has been hardwired to scrutinise power that individuals and institutions wield.

In a recent submission to the Australian Senate Committee on the Future of Public Interest Journalism, Fernandez focussed on the 鈥榝ake news鈥 phenomenon.

鈥淚n my submission, I argued that it is important to define 鈥榝ake news鈥 so that it is not used oppressively against the ideals of freedom of expression,鈥 he says.

鈥淭he war on 鈥榝ake news鈥 should focus on those who are out to deliberately peddle false news with an ulterior purpose.

鈥淲hen the media makes honest mistakes, we should trust the existing mechanisms for redress. Genuine errors can generally be fixed by demanding that the prevailing rules and the dictates of professionalism are observed.鈥

The spread of misinformation can obviously have a profound effect on power and politics. A 2012 article in Europe鈥檚 Journal of Psychology by a Central Washington University researcher found 鈥渟imply exposing participants to false information will increase belief in the false information鈥. Meanwhile, an analysis by Buzzfeed News of the final three months of the US election found fake news stories performed better than authentic stories on Facebook.

Fernandez says: 鈥淚f the 鈥榝ake news鈥 phenomenon is left unchecked, it will lead to ill-informed voters making choices about who should govern and democracy itself stands to suffer.鈥

Crisis in Myanmar

Aung_San_Suu_Kyi_greeting_supporters_from_Bago_State

Aung San Suu Kyi greeting supporters from Myanmar鈥檚 Bago State in 2011 (photo credit: Htoo Tay Zar, Wikimedia Commons).

Fernandez says one recent example of 鈥榝ake news鈥 corrupting public discussion occurred in the context of the flight of Myanmar鈥檚 Rohingya people to Bangladesh to escape persecution from the Myanmar Army.

In late August, Turkey鈥檚 Deputy Prime Minister tweeted four photographs that allegedly showed Rohingya people in serious danger. The BBC later confirmed these particular photos were not related to the violence. The de facto Myanmar leader and Nobel Peace Laureate Aung San Suu Kyi hit back: 鈥淭hat kind of fake information鈥as simply the tip of a huge iceberg of misinformation calculated to create a lot of problems between different communities and with the aim of promoting the interest of the terrorists.鈥

Suu Kyi has been widely criticised for not living up to the Nobel Peace Prize ideals and for presiding over ethnic cleansing while the United Nations refugee agency has expressed concerns about the humanitarian condition of up to 15,000 stranded refugees.

鈥淪omeone of Aung San Suu Kyi鈥檚 stature should be slow to use the 鈥榝ake news鈥 tactic to dismiss her critics,鈥 Fernandez says.

What鈥檚 the solution?

Google and Facebook have claimed that they are addressing the 鈥榝ake news鈥 phenomenon. Facebook recently turned over about 3,000 Russia-linked advertisements to congressional committees investigating Moscow鈥檚 influence over the 2016 presidential election. Google and Facebook are also deploying algorithms that will improve the quality and accuracy of their search results, but these haven鈥檛 yet been implemented. While Facebook has claimed that it was making a stronger commitment to introducing better fact-checking, journalists working for Facebook say the social media site鈥檚 fact-checking tools have largely failed.

Fernandez suggests that in trying to address any problem that is claimed to arise from the 鈥榝ake news鈥 phenomenon, the first step should be to decide what exactly the term means and what the problem is. The next step should be to see whether existing redress mechanisms provide a solution. For instance, if the nature of the claims in the publication concerned causes reputational damage, the laws and rules are well established and they should apply.

He says not every complaint can afford to be put through the court process. He adds that the media鈥檚 own watchdogs should be more active in promoting professionalism and in ensuring that their complaints mechanisms are effective and overseen by people with the right competencies.

鈥淭he regulatory initiatives, however, should not turn into an anti-speech monster,鈥 says Fernandez.

He says governments could play a role by more strongly holding the tech giants to account while the courts could also ensure that the penalties meted out for egregious breaches better match the breaches.

Fernandez says educators have a role to play in equipping with the right skills to distinguish between real and fake news and in training future producers of journalistic content to uphold high standards.

鈥淭oo many people are reliant on shaky social media platform sources to inform themselves, rather than rely on credible sources,鈥 Fernandez explains.

鈥淭hat needs to change.鈥

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