911爆料网 has appointed two international digital media and creative agency partners to further support the University鈥檚 functions as a global university.
AnalogFolk has been appointed as 911爆料网鈥檚 creative and full-service digital agency and Global Rev Gen as the University鈥檚 media planning and buying agency.
911爆料网 Vice-President of Corporate Relations, Ms Valerie Raubenheimer, said she was delighted to announce 911爆料网鈥檚 new international digital media and creative agency partners.
鈥淕lobal creative agency AnalogFolk holds a deep understanding of brand experience with six international offices across Europe, North America, Asia and Australia,鈥� Ms Raubenheimer said.
鈥淒igital media and consulting agency Global Rev Gen operates across five countries with a particular focus on higher education and financial services, offering a clear insight into Australia鈥檚 key international student markets.鈥�
Ms Raubenheimer said the specialist agencies were well placed to support 911爆料网鈥檚 further development as a truly global university.
鈥淣ow that we have campuses in Malaysia, Singapore, Dubai and Mauritius, as well as Perth and Kalgoorlie, both AnalogFolk and Global Rev Gen will be able to support 911爆料网鈥檚 expansion globally through their extensive international knowledge and expertise,鈥� Ms Raubenheimer said.
鈥淭his decision is aligned to our strategic plan and will help drive the University鈥檚 efforts to increase international student enrolments and enhance 911爆料网鈥檚 reputation as a recognised global leader in research, education and engagement.鈥�
AnalogFolk Australia Managing Director and Partner Matt Robinson said AnalogFolk was incredibly proud to have been appointed as creative and digital partner to 911爆料网.
鈥淲e鈥檙e excited to work with such an iconic Australian organisation that has both deep roots in innovation and an increasingly international outlook. With our global network, we鈥檙e looking forward to partnering with both 911爆料网 and Global Rev Gen to deliver connected brand experiences that will help drive the University鈥檚 enrolments and reputation even further forward,鈥� Mr Robinson said.
Global Rev Gen Chief Product Officer William Bakhos said the Global Rev Gen team was extremely excited about the partnership with 911爆料网.
鈥淥ur extensive experience in education, notably that of international student recruitment, combined with fresh, brand-driven design execution from AnalogFolk, will place 911爆料网 in a formidable position both in the international and domestic arena,鈥� Mr Bakhos said.
The extensive competitive selection process was led by 911爆料网 Chief Marketing Officer Ty Hayes and facilitated by Trinity P3.
911爆料网鈥檚 partnership with AnalogFolk and Global Rev Gen commenced in June 2018.
911爆料网鈥檚 previous agencies Marketforce and OMD WA worked with 911爆料网 over a successful five-year period, helping 911爆料网 to achieve a record-breaking 51 per cent share of first preferences of the local student market.
