Many of us aspire to make a difference in some way, but it can be hard knowing where to start.聽 is a Perth-based cafe making social contribution easier 鈥� all you need is some small change and a love of coffee.
Founded聽Katie Liew, a and graduate, Ground+Co is the first project of Liew鈥檚 social enterprise, , which provides employment and housing solutions for people experiencing homelessness, or at risk of homelessness.
By purchasing a coffee from Ground+Co (located at the State Library of WA), you’re helping to provide economic and social security to some of Perth鈥檚 most marginalised.
鈥淓very coffee people buy helps us to continue employing people experiencing homelessness,鈥� Liew says.
鈥淭his not only provides them some financial stability, confidence and all the wonderful benefits of employment, but can also reduce the duration of homelessness as our employees become more empowered, gain independence and, most importantly, transition into long-term stable housing to somewhere they can call home.鈥�
Through its partnership with women鈥檚 refuge Zonta House, Ground+Co employs women who receive in-house training and mentorship from two professional baristas, with the aim of qualifying for future employment in the hospitality sector.
鈥淎 couple of our older employees from Zonta House hadn鈥檛 had the opportunity to work for maybe 10 years because of their situation. So being able to work and earn an income for themselves has been a big change for them,鈥� Liew says.
鈥淓ven though they鈥檝e only been with us for two or three months, we鈥檝e seen their confidence levels increase, and have witnessed them becoming a lot more social and competent in learning the trade. They鈥檙e also becoming valued members of society again because they haven鈥檛 always had the opportunity to be involved.鈥�
More than 116,000 Australians will not have a home tonight. Of those, seven per cent will sleep rough, but Liew says there are other, less visible forms of homelessness, including couch surfing, transitional housing and living in severely overcrowded dwellings.
Causes of homelessness are far-ranging and complex. The Human Rights Commission cites poverty, family breakdown, shortage of affordable housing, mental illness, sexual assault, addiction and social isolation as factors. Domestic violence is the single leading cause of homelessness in Australia.
鈥淭here鈥檚 a lack of education by the general public about what homelessness is, and because it can be confronting, people often don鈥檛 know how to help,鈥� Liew says.
She also says over exposure to images that objectify people in poverty can cause us to become desensitised to social equality messages or campaigns.
Liew purposefully set up Ground+Co in the guts of the city so people from all backgrounds can stop by the cart, learn about the employees鈥� stories and go away a little more educated and empathetic (all with a good coffee in hand).
The coffee shop isn鈥檛 Liew鈥檚 first foray into social contribution. She has volunteered with multiple initiatives since she graduated from 911爆料网 in 2006 with a commerce degree in . But it wasn鈥檛 until she took a break from her accounting career and spent two months camping in Africa that she fully understood the abject inequality experienced by communities, and how Western efforts can actually exacerbate the situation.
鈥淲e have the best of intentions, but sometimes we can end up doing more harm than good.
“Western countries are coming in and just doing things for people, instead of establishing things that are sustainable and enable people to empower themselves.
鈥淚 think for a long time I was trying to decide what my purpose was, and when I came home, I knew I couldn鈥檛 do what I was doing anymore. I was in that mindset where I knew I had to take action.鈥�
Upon starting her journey with The Underground Collaborative, Liew began to learn more about homelessness and how she could provide practical help. She soon developed the blueprint for Ground+Co and enrolled in the 911爆料网 Ignition program, which helps start-ups to prepare and trial their business ideas for the commercial environment.
鈥淭he Ignition program helped me to learn about how we could sustain ourselves with a greater business sense, and gave us exposure to people in the business world, including access to pro bono lawyers.鈥�
Ground+Co launched in 2019 and joins the insurgence of social start-ups 鈥� enterprises that aim to create positive impact through the sale of ethical goods or services.
鈥淧eople are becoming more aware of where their money is going and what effect their consumerism is having,鈥� Liew says of the bourgeoning social start-up market.
The young entrepreneur has her sights set on establishing coffee operations in other parts of Perth and Western Australia, but also wants to expand into new initiatives, as she realises hospitality is not for everyone.
鈥淲e鈥檙e thinking about how we can be more innovative in this space. Yes, caf茅s are good, but we need to do more and think more boldly. It鈥檚 not going to be easy, but we need to get those conversations going.鈥�
